Valasys

MAY 1, 2024

Two giants dominate the landscape: Facebook Ads or Google Ads. This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. Imagine showing your ad for sports equipment to someone who prefers ballet. Do they love hiking?

Facebook 40

Facebook Adwords Google Ads 40

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?

Top of Funnel 110

Top of Funnel SEO B2B Paid Search Agency 110

markempa

JULY 6, 2017

Lead qualification and scoring to determine readiness (Are they a fit? Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead routing – Handing off only “sales-ready leads” that meet the universal lead definition, a.k.a. ULD, to sales).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Outgrow

SEPTEMBER 20, 2019

Moreover, it can segment leads on the basis of their position in the funnel, their demographics, etc. Lead Nurturing. Lead nurturing is the process of building a relationship with your clients. It is a way of keeping in touch with your client to further them down the marketing funnel. User engagement.

Outgrow 75

Outgrow Paid Content Top of Funnel Classified Ads 75