ClearVoice

MARCH 9, 2020

Tracing these pathways and understanding how they connect and intersect forms the basis for a documented customer journey. When we envision the customer journey, we refer to a classic conical “funnel.” Sometimes this is referred to as TOFU — no, not a vegetarian cuisine staple, but rather the “Top of Funnel.”

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

ActiveDEMAND

SEPTEMBER 4, 2019

A standard buyer’s journey with this definition will include an awareness stage, consideration stage, and decision stage or you could use the older AIDA model. Some marketers will draw this out as a horizontal scale, others will draw it as a funnel. This is way easier because you get keywords data with Google Ads.

Top of Funnel 49

Top of Funnel Paid Search Agency AIDA Marketing Automation Services 49

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. I really enjoyed the comment from Judy about AIDAE, evidence is so key in today's B2B environment. Perhaps you remember the old advertising formula AIDA - Attention, Interest, Desire, Action.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

ClickDimensions

MARCH 8, 2023

AIDA (Attention, Interest, Decision and Action)- A four-step purchase funnel where customers travel from attention to action. Several optimizations may be needed to your ad to ensure success. CPC (Cost Per Click)- With this model, you pay each time a person clicks on your ads.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Sword and the Script | B2B

MAY 23, 2023

Learn the sales funnel (and associated metric definitions) Get down and dirty with the details. Ideally, document your findings and explain each step of the funnel clearly and concisely. It’s amazing how, upon documenting this process, the answers to some of the trickier questions can be right in front of you.

Top of Funnel 54

Top of Funnel AIDA Advertising Funnels Marketing Funnels 54

NetLine

SEPTEMBER 11, 2023

In a marketing sales funnel, the awareness begins at the top of the funnel (TOFU). For instance, an awareness campaign may include creating blog posts, social media content, white papers, ebooks, reports, guides, infographics, checklists, and PPC ads.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

BDB

SEPTEMBER 27, 2023

Within the traditional AIDA (Attention, Interest, Desire and Action) model, ISLs would fall within the Interest stage and therefore need to be progressed through the funnel to become a customer. This unique format means LinkedIn document adverts work best with PDF reports, whitepapers or guides. At least, not yet.

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26