Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Before we get into the benchmarking and metrics, let’s reinforce the value of B2B email marketing and doing it well. What are the right metrics to benchmark, if “many” marketers are focusing on the wrong ones? Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Binary Demand

APRIL 19, 2024

Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it. A higher CTR indicates your content is resonating, as more link clicks engage readers. Conversely, a low CTR suggests your content isn’t effectively capturing attention.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Litmus

JANUARY 25, 2022

Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. Open rate can also give you insight into your historical brand presence. Click-through rate (CTR).

Email Marketing 102

Email Marketing Click Rate Open Rate CTR 102

Litmus

JULY 20, 2021

Keep in mind: Be sure to have a holistic view of email metrics and benchmark against your own program. The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Salesforce Marketing Cloud

APRIL 4, 2022

For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Click-through rate. The click-through rate is the percentage of clicks once an email is opened. It’s critical to set benchmarks for these.

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98