Advertising Benchmark CTR Email Campaigns Privacy Protection 
Navigate the Channel
JULY 12, 2023
But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Benchmarking industry standards can guide email marketing goals. Math is fun! What are the specifics? Translation?
Binary Demand
APRIL 19, 2024
Before you hit send, think of each email marketing campaign as a unique friend, each with its personality and goals. Take a moment to understand the metrics available to you for these campaigns. Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it.
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Litmus
JANUARY 25, 2022
Below we have outlined KPIs to help as you work to improve your campaigns and resonate with subscribers. Keep in mind: Be sure to have a holistic view of email metrics as well as your digital marketing efforts as a whole to best benchmark for an omnichannel approach. Click-through rate (CTR).
Salesforce Marketing Cloud
APRIL 4, 2022
For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. However, there are some baseline KPIs that almost every email marketer should be using. The click-through rate is the percentage of clicks once an email is opened. Click-through rate.
Litmus
JULY 20, 2021
Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. Click-through rate (CTR). How do you calculate CTR?
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