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3 predictions for online marketing in 2016

Biznology

2) Programmatic Advertising for Ad Arbitrage. Until now, advertising has been a real challenge: aren’t we all over-spending? 3) Marketing Automation Software (MAS) for the Rest of Us. Don’t you feel like no matter what you do you’re getting soaked? Well, it’s impossible.

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Interview with paid search expert Andrew Goodman

Biznology

AG: The studies compare apples and oranges when they speculate about keyword prices and performance, because different keyword match types perform differently for advertisers. More precision warrants higher bids, so it's really the return on investment (ROI) that advertisers should be looking at.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic? What critical intelligence can be gained from PPC analytics?