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CPA – The Holy Grail of Online Advertising?

readwrite

AUGUST 13, 2006

Ebrahim is lead developer of search product Qube and authored the Search 2.0 Over the years, search has evolved to become a full-fledged marketing & advertising channel. Adsense/Adwords (and its derivatives), since it revolutionized web publishing by turning. Click fraud and other critically contentious issues.

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money.

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