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Audience Lab is a secret weapon for political advertisers

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Display and contextual advertising is surprisingly rife with click fraud and even the best sellers of segments are firing for effect when it comes to reaching the demographic audiences they are selling to advertisers.

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Best of 2007: Articles and Blog Posts on SEM

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JANUARY 22, 2008

The AdReady application.then allows marketers to manage and track the progress of their ads across Google's AdSense ad network, Yahoo's RightMedia exchange, and AOL's Advertising.com network." Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free. fade a bit."

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