Digilant

OCTOBER 4, 2023

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

KoMarketing Associates

MARCH 1, 2018

The barrier to entry to become a site on the Google Display Network is practically non-existent: There are over 2 million published sites that use Google’s ad serving platform, AdSense. Since Adsense generates revenue for the publisher on a per click model, they are heavily motivated to get clicks by any means necessary.

Display 184

Display Advertisements Advertising Adsense 184

Digilant

JANUARY 12, 2021

Demand Side Platforms (DSPs). A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs). To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Important Definition to know before we jump in.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks? The answer is media buyers.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Martech Advisor

OCTOBER 17, 2019

Ad networks have been around since the ‘90s as the dotcom boom led to a rapid rise in the number of sites and digital publishers in the digital world. The ad network initially would sell the unsold ad inventory at a lower price than a publisher’s direct sales. Learn More: Cleaning up Adtech.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41