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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

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What is Programmatic Digital Advertising?

Digilant

To understand programmatic advertising, we have to travel back to 1994 when the first banner ad was displayed. Hotwired.com made a deal with AT&T to display a banner ad on their site for three months. At this time, ads were first-come, first-served (literally). And what did Google do to combat this?

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

There are primarily two kinds of ads to choose from – display ads and native ads. Display ads are the ones that clearly stand out on a page as a hard sell. On the other hand, native ads are ads that appear as part of the design and flow of the webpage they are displayed on. Cost-per-click (CPC).

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How to Start a Blog That Makes Money: The Ultimate Guide

Optinmonster

Many personal blogs use a name that combines something about them and their topic, such as Pioneer Woman or Mandarin Mama. You can talk about the benefits of the products or how you’ve personally used them. You can also place banner ads or use widgets on your blog to showcase products.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

On the other hand, a professional PPC consultant knows exactly how to conduct market research to thoroughly analyze the market before preparing a personalized marketing strategy for better brand awareness and launching several campaigns. If you are running ads on Google, you need to set up your Google AdSense account to start running ads.

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