Litmus

MAY 11, 2021

If there is some hesitancy around a mass removal of addresses, you could start by identifying what is considered as an inactive address and adding them to a hard bounce or suppression list that is included with every send (there’s a good chance your ESP can help you update this large of a list so it doesn’t become a manual process).

Webinar Metrics 105

Webinar Metrics CAN-SPAM Deliverability Clickthrough 105

Optinmonster

FEBRUARY 16, 2023

To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign. Email Open Rate Open rate is how many people actually open the email that you send to them.

Email Marketing 88

Email Marketing Clickthrough Click Rate Open Rate 88

Hubspot

DECEMBER 17, 2013

But here''s the kicker: You must be able to sustain that frequency. In other words, if you set out to start blogging really great content five times a week, but that''s too high a frequency for you to sustain over a long period of time, you''re setting yourself up for failure. Inbound Marketing doesn''t have to be a maze.

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Anything Goes Marketing

FEBRUARY 21, 2009

I've found that autorepsonders can have open rates that can achieve greater that 80% open rates and clickthrough rates in the 20-30% range which blow industry averages out of the ball park. As an added tip, include a picture of the sales rep. Frequency is also very important.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100