article thumbnail

An Introduction to Black Hat SEO

Hubspot

Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. Outbound marketing software is what we sell. Adding invisible keywords to your content is also a prohibited practice.

SEO 76
article thumbnail

Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Reciprocal link exchanges. + Existing members recruit new members who add their blog to the network and automated software adds backlinks to existing members’ websites. Reciprocal link exchanges. Back in the day, reciprocal link exchanges were common courtesy. Avoid disguising paid links as image-based ads.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

As search engines and other crawling software become more sophisticated, they can find and index links faster than ever before. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. Link velocity is the term given to describe this phenomenon. Linking Out.

article thumbnail

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Based in the United Kingdom, Dan McCarthy is the co-founder of Zeno Assessment Software and CEO of Verax Consulting. SERP features like featured snippets, related questions and ads with site links are pushing even high-ranking results further down the page. ” Avoid unnatural link creation: Text ads that pass PageRank.

article thumbnail

The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. He invites readers to participate, comment, and exchange thoughts. Make multiple versions of one ad. That community part is key.

article thumbnail

8 Ways to Use External Links to Improve Your SEO

Single Grain

Pro tip: If you’re hesitant to directly swap links, as you should be since Google frowns on it , then engage in a three-way link exchange collaboration. Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. First, nofollow links also pass PageRank. In this (outdated?)

PageRank 140
article thumbnail

8 Off-Page SEO Strategies You Should Be Implementing Right Now

Single Grain

Don’t Neglect Niche Edits and Link Exchanges. Here’s an example from my site, added with RankMath’s Local SEO module (this also injects business schema into the source of the site): Link building , on the other hand, is another crucial aspect of SEO. 7) Don’t Neglect Niche Edits and Link Exchanges. Off Page SEO FAQs.

SEO 136