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OTT and CTV: which is which?

illumin

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. Connected TV (CTV) is the fastest-growing major ad channel in the US with a 22.4% billion growth projection in 2024 according to eMarketer.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Image Source: eMarketer. Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience. There are three ways you can advertise on LinkedIn: Sponsored Content, Sponsored Inmail, and Text Ads. Leverage LinkedIn. Images via LinkedIn Marketing Solutions. Image via keepitusable.

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Programmatic Advertising: What You Need To Know

Digilant

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

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Programmatic Advertising: What You Need To Know

Digilant

programmatic digital display ad spending is expected to reach nearly $150 billion , accounting for more than 90 percent of total digital display ad spending. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. In 2023, U.S.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 RBC Capital Markets also found that 41 percent of brand marketers were interested in investing more ad dollars into Pinterest campaigns, and 36 percent were interested in Snapchat marketing. billion by 2017.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 RBC Capital Markets also found that 41 percent of brand marketers were interested in investing more ad dollars into Pinterest campaigns, and 36 percent were interested in Snapchat marketing. billion by 2017.

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How Display Advertising Benefits B2B Businesses

Valasys

Investing in the right format of display ads is important for B2B marketers as the prospects for B2B marketing are scattered across numerous referral sites & hence, it gets entirely arduous and essential to track both the opportunities as well as revenue generated from each display ad. better Click-Through-Rates (CTRs).

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