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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Consider this scenario: Your prospect is actively seeking your solution and is prepared to engage with your sales team. Intent data transcends basic website visits, offering profound insights into a prospect’s purchase intent. However, intent data introduces a powerful new dimension to scoring.

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4 Trends for B2B Lead Generation in 2023 and Ways to Implement Them in Your Marketing Strategy

Launch Marketing

Trend #3: Leveraging Intent Data and Illuminating Buyer Interest In the fast-paced world of B2B lead generation, harnessing the power of intent data can be transformative. B2B buyers spend about 83% of their time independently researching before making a purchase.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. This can be vendor comparison guides, case studies, and more.

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How to Leverage Intent Data to Drive More Business

NetLine

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This means that the data will be aggregated over time without any sense of baseline, resulting in frequent false positives and demonstrated intent for most accounts. . Publisher Co-Ops. Image courtesy of Bombora.

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Intent Data: The Good, the Bad, and the Illegal

Terminus

This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . This means that the data will be aggregated over time without any sense of baseline, resulting in frequent false positives and demonstrated intent for most accounts. . Image courtesy of Bombora.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? With intent data, you do.