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Click Fraud, Data, and PrivACY: How to Avoid PPC Fraud and Protect Your Data

B2B Digital Marketer

When it comes to click fraud , data, and privacy, most B2B companies may not put a lot of thought on what happens to it. With more and more marketing activities being digital , companies must know how to successfully leverage data. Digital activity ROI assessment: [link]. This puts a lot of organizations at risk.

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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

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How to Use Social Media for Affiliate Marketing

Optinmonster

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). The future of performance marketing.

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Is PPC Dead? Yes and No. Here’s Why.

seo.co

Pay-per-click (PPC) ads were once a hot ticket item in the world of search marketing, serving as an excellent complementary strategy for practically any type of business. But PPC activity is slowing to a crawl as more marketers are encountering the limitations of the strategy. The Rise of Paid Search Ads.

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Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

Hubspot

How much money do you think you''re wasting on paid advertising? A new study from ANA , in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren''t actually displayed to real people.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Top 10 Paid Search Marketing Agencies.