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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. Tags: b2bmarketing. Just makes it easier to manage all the stuff.

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B2B Lead Management Market Heats Up

Online Marketing Institute

As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies.