article thumbnail

How to Make Design Research Neurodivergent Friendly

Salesforce Marketing Cloud

A new channel sparked active conversation among employees who identified as neurodivergent. In this case, it showed the strength of the employee-employer relationship. The Cambridge study reinforces the inclusion of neurodivergent researchers. “I had to meet people where they were,” said Smyth.

article thumbnail

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Case study downloads- no gate (Button-Click-Download-CS or BCDC). Mobile click on website phone number (Phone-Press-Dial or PPD). Total Website Activity Conversion Rate. White paper downloads from website resource library- no gate (Button-Click-Download-WP or BCDW). WWP1+WWP2+NSU+WGQ+WRI+ESS+PPD)/Sessions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams To Work More Efficiently At Scale

Conversica

The integration will empower Customer Success Managers (CSMs) to offload the necessary but time-consuming conversations to a digital assistant, including driving product adoption, initiating early renewals, and ultimately creating customer advocacy, giving CSMs more freedom to focus on more strategic, revenue-generating activities.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. NewsCred Insights.

article thumbnail

Newsless or Newsworthy? Millennial Media Consumption in an Age When Social Media Is King

Content Standard

A number of studies have found that Millennials aren’t as interested in reading newspapers or watching television as previous generations, and that they’re not likely to seek out news websites, either. .” Older Millennials use an average of three, while younger Millennials use four, according to the study.