Active Conversion, Case Studies, Mobile Advertising and Press

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

JANUARY 3, 2016

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Free consultation landing page form submit (for advertising) (FCLP). Case study downloads- no gate (Button-Click-Download-CS or BCDC).

Marketing Analytics Tools

Marketing Analytics Tools Lead Generation Analytics Google

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A study by SerpIQ found that top ranking content is usually just over 2,400 words. NewsCred Insights.

Paid Content

Paid Content Top of Funnel Stats Marketing Budget

B2B Marketing Zone

Google Analytics- Calculated Metrics for Lead Generation Websites

54 Content Marketing Stats to Guide Your 2018 Strategy

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