Martech

JANUARY 12, 2024

I’ve met many marketers who proudly show new logo acquisition statistics while the board may have been looking for the operating efficiencies of cross and upsell. You can start with a SWOT analysis, but the point here is to identify your company’s “must-win” scenarios and learn how to wield this like a weapon.

Efficiency 135

Efficiency Ideal Customer Profiles B2B Marketing Planning 135

Marketing Insider Group

NOVEMBER 18, 2020

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The management team expects marketing to lower customer acquisition costs. Spend 10% of Revenue on Marketing. Create a Brand Identity.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Martech Advisor

AUGUST 20, 2019

Today’s CMOs juggle the responsibilities of customer acquisition and revenue management. Moreover, a holistic view of the customer can only be generated by integrating data across channels and touchpoints. This will help you bring together your creativity and analytical skills to balance customer acquisition and revenue growth.

CMO 46

CMO Positioning SWOT Work Management 46

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The management team expects marketing to lower customer acquisition costs. Spend 10% of Revenue on Marketing. Create a Brand Identity.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Valasys

FEBRUARY 10, 2020

In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations. As the customer churn is reduced, costs of customer acquisition are lowered. According to Gartner. more profitable than those that don’t.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The management team expects marketing to lower customer acquisition costs. Spend 10% of Revenue on Marketing. Create a Brand Identity.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Tomorrow People

SEPTEMBER 27, 2022

Therefore, you should make sure that there’s a real market need for your product; otherwise, you’ll find it hard to lower your customer acquisition cost (CAC). You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Not every customer is an ideal customer.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156