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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Therefore, you should make sure that there’s a real market need for your product; otherwise, you’ll find it hard to lower your customer acquisition cost (CAC). You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. Social media engagement rates.

article thumbnail

How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

Therefore, you should make sure that there’s a real market need for your product; otherwise, you’ll find it hard to lower your customer acquisition cost (CAC). You can use the SWOT (strengths, weaknesses, opportunities and threats) framework as a way to gain a holistic view of your organisation. number of users/day, etc.)