Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Many companies today use their marketing automation or CRM systems as their marketing databases, and populate them from a variety of internal and external sources. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Hubspot

JUNE 19, 2014

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. Examples: Salesforce.com, Google. CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC). CRM: Customer Relationship Management. 60 Common Marketing Acronyms. Find out why.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” A good CRM system is essential. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite.

ROI 50

ROI Paid Content Social Marketing Webcast 50