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New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. Many companies today use their marketing automation or CRM systems as their marketing databases, and populate them from a variety of internal and external sources. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

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Reading the Hype Meter for Customer Experience Management

Customer Experience Matrix

Better than nothing but not too impressive—think how many CRM conferences there are. Of course, there are several titles related to CRM software (Microsoft CRM, Goldmine, ACT!, Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies.

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My online influencer research and engagement process

Biznology

GroupHigh is truly a social media CRM and it works even better than if you were going to try to hack it using SugarCRM or even Salesforce. So, my process is: set up SDL SM2, add all the keywords I have collected through going down a Wikipedia rabbit hole, let it go to parse, search, and churn.

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10 New Year’s Resolutions to Improve Customer Experience

Kapost

We will enrich our CRM data and customer data comprehensively. Three of the most important database metrics are whitespace/field-completeness (covered above), duplication rate (how many emails/websites in your CRM are duplicate), and finally lead-to-account matching. Top picks for lead-to-account matching: Engagio & Leandata.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). ABM originated in the mid-1990s by large companies as a method to get their sales teams focused on accounts (or group of individuals) rather than marketing to a single person. Companies like BearingPoint, HP, and Xerox are noted as the early adopters.