Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

VALS 71

VALS Communities Copywriting eCommerce 71

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

VALS 55

VALS Communities Copywriting eCommerce 55

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. The answer is creative deal structures that drive AOV from the ad or email to the onsite experience right through to the checkout. This is why planning is so important.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Litmus

SEPTEMBER 25, 2023

Also, make sure you think creatively about how to measure success in a campaign—and look at where your opportunities are really coming from. ” – Leah “Generative AI is the best help for a senior copywriter.” Thanks for the tips, Val! Are your emails RAD?? Not anytime soon. Here is my timeline.”

Marketing AI 102

Marketing AI VALS Top of Funnel Work Management 102