Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

VALS 76

VALS Communities Copywriting eCommerce 76

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

VALS 57

VALS Communities Copywriting eCommerce 57

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. What used to be marketing via repeat acquisition will now be replaced with a better focus on retention and putting a stronger value on the power of first-party data. We have *got* to put the customer front and center in everything we do as marketers.

Planning 156

Planning Paid Search Agency VALS Allocation 156

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. Liana Patch, Punchline Conversion Copywriting. That’s why good copywriting is typically you-oriented : it focuses on the wants and needs of the reader.

Landing Pages 106

Landing Pages Bundling Urgency Marketing Ad Exchange 106

Litmus

SEPTEMBER 25, 2023

” – Leah “Generative AI is the best help for a senior copywriter.” How to Get Organizational Buy In – Val Geisler After these exciting main hall keynotes, we broke out to those Professional and Practical tracks again for our afternoon sessions. Thanks for the tips, Val! Not anytime soon.

Marketing AI 109

Marketing AI VALS Top of Funnel Work Management 109