Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Start by examining and then articulating your purpose because it’s the “why” that people actually buy. People are hardwired to take action — such as buying hardware and/or software — based on how they feel.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Brand Identity 118

illumin

MAY 9, 2024

Through metrics such as brand awareness and brand loyalty, brand lift can give a better understanding of customers’ intent to buy and purchasing behaviors. In most cases, brand lift is measured by conducting a brand lift study. There are various methods to conduct brand lift studies.

Advertisements 59

Advertisements Advertising Brand Identity Branding 59

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. At the same time, a “Risk-Averse CEO” might prioritize case studies and testimonials showcasing successful implementations. Some have a customer acquisition cost (CAC), and others are harder to upsell.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Binary Demand

JULY 21, 2023

Also referred to as “sales triggers,” it encompasses significant occurrences like company relocations, job transitions, hiring activities, funding events, acquisitions, IPOs, and event participation. Methods like interviews, focus groups, questionnaires, and case studies collect valuable data.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. Watch the full webinars for more insight and case studies on each. Reduce cost per acquisition (CPA). Content produced in collaboration with DialogTech.

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

Convert

MAY 31, 2022

But it wasn’t just the product that made people buy. When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling. Rishi Rawat’s Case Against User Research.

Product 52

Product Best Practices Work Management Paid Search Agency 52

ClearVoice

APRIL 12, 2021

Case in point, market segmentation. These groupings help marketers craft more effective messaging, making campaigns more personal, and hopefully, more effective.” But spending that extra time studying your target demographic also produces a lot more benefits as well. As we all know, there’s an art to marketing well.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121