Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Leveraging marketing automation tools helps you better understand the needs of customers, gauge their satisfaction, and get feedback on your products or services. One area companies often neglect to invest in is customer marketing.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

The Lead Agency

MAY 11, 2022

Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! If a customer becomes part of something positive, memorable and walks away satisfied, they are 14 times more likely to return for another purchase, spread WOM, share their data, or re-engage with the brands in other ways.

Loyalty 62

Loyalty WOM Advertising Agencies B2B 62

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28