Hubspot

SEPTEMBER 4, 2019

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Account-based marketing tools.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. This is called positive Word-of-Mouth-Marketing, which is arguably one of the most inexpensive ways to attract more customers.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

SalesIntel

JULY 12, 2021

There are crucial bottlenecks sales and marketing teams need to deal with when supporting the growth of their B2B company. Lack of indispensable B2B data: Your sales and marketing reps need reliable prospect data to feed their outbound efforts and marketing campaigns. Capture intent.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Equally important is tracing the intent of the prospects to research.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Inbox Insight

JULY 7, 2020

Therefore, delighting customers requires the right kind of content with multiple touchpoints. For tech companies, that means staying one step ahead at all times and using IT intent data to shape strategy. Strategies such as ABM (Account Based Marketing) can help you retarget high-value, existing accounts.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Research 103

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. I ask Jon how do we get beyond ABM? If this is a marketing exercise, you’re neutering its impact from the beginning. The account-based revolution isn’t over. It’s got a hold on the market team.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101