Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

The Point

JANUARY 7, 2020

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Inbound, “always on” programs like content syndication , paid social advertising, and paid search (SEM). Start building your ABM program early. The lesson?

Account Based Marketing 130

Account Based Marketing Top of Funnel Demand Generation Agencies Paid Search Agency 130

Circle Studio

NOVEMBER 24, 2020

SEO and SEM. Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

The Point

DECEMBER 6, 2022

but if you have your own funnel metrics based on historical data, those real-life numbers should take precedence and you can adjust the calculations accordingly. We prefer to base budgets on MQLs vs. raw inquiries. Raw leads (form-fills) can convert to MQLs at widely disparate rates based on channel and CTA (e.g.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

The Point

OCTOBER 8, 2020

It can be tempting, as marketers working in a world of intent data and ABM and AI, to buy into the hype that any short cuts are possible, that sales cycles are made to be compressed, and that sales-ready leads can be created on demand. Building trust and credibility through ongoing thought leadership.

Demand Generation Agencies 173

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 173

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data?

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40