Remove Account Based Marketing Remove Intent Data Remove Segmentation Remove WOMM
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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Along with customer loyalty follows the repeat purchase cycles, increased after-sales services, and acquisition of new leads through positive word-of-mouth-marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM). This may be due to the tactics becoming mainstream.”

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How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

Understanding your customers well & delivering personalized experiences inspires customer loyalty & evangelizes others about your brands via positive Word-of-Mouth-Marketing (WOMM). Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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How B2B Marketers can stay close to their Customers

Valasys

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

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10 Tips for Building B2B Marketing Campaigns

Valasys

The blog posts articulates the following 10 tips for building marketing campaigns aligned with the core bottom-lines of the marketers: 1. Research : Research lies at the cornerstone of building B2B marketing campaigns. Right from the persona discovery to market segmentation, research lies everywhere.

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Working with predictive techniques such as a predictive content strategy according to the likes & interests of the customers, allows marketers to prepare the pieces of content in a way that helps scale up personalization to streamline B2B sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

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How to Build Customer Loyalty with Content Marketing

Valasys

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Also, building customer loyalty with content marketing fuels repeat purchases & revenue from after-sales services.

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How to Optimize the Cost of B2B Marketing

Valasys

The campaigns can be designed based on the first & the third party intent-data of the prospects encompassing their demographic, firmographic, technographic, psychographic, “fit-data” as well as the data obtained from their researching habits, past buying preferences & the types of products opted-for. .

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