Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Further actionable insights from downstream intent data include reviewing competitor pricing to determine whether it’s transparent and in line with other offerings. . Enhance your ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Accounts, Contacts, and Products All Matter. These reports also provide insight into the factors weighed by the AI in making predictions.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Leadspace

JUNE 21, 2017

However, the difference is that while the “peak of inflated expectations” for other much-hyped marketing technologies (or terminologies — take a bow ABM ) still bear some semblance to reality, AI takes it to a whole new level. Whatever you are using AI for, make sure you retain control and total transparency.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. Marketers must now build multiple nurture paths for members of a company’s buying committee—which can include upwards of 14 people.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Inbox Insight

JANUARY 29, 2019

What’s Changed in the World of B2B Marketing in the Last 5 Years? Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). We can use data analysis to interrogate our CRMs, pin pointing who the most valuable customer segments are.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92