Only B2B

JUNE 30, 2023

By analyzing buyer behaviors, activities, and engagement patterns, businesses can gain a deeper understanding of their audience’s intent and tailor their strategies accordingly. Understanding their online activities and intent can significantly impact the success of marketing and sales efforts.

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. In my role as CMO of Demandbase, I worked to help the company become the ABM category creator, with recent recognition as a leader by Forrester.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

Hubspot

JULY 15, 2020

One of those buzzwords we're here to demystify is ABM — and especially the myth that it takes a large team, and tons of time, to scale. The truth is, having a leaner team may actually be your secret weapon to successfully implementing ABM. ABM is a Mindset, Not an Isolated Tactic. That's what ABM helps you do.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Content4Demand

NOVEMBER 5, 2021

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. For B2B marketers, this is highly prized information.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content4Demand

JULY 13, 2021

According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here. Early use cases centered on alerting sales teams to “surging” buyers and helping prioritize accounts for ABM programs.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals. It makes it easier to identify and align data elements.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

6sense

NOVEMBER 2, 2021

This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Following social media hashtags. Check out the Ebook.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Content4Demand

SEPTEMBER 24, 2021

As a former CMO for several high-tech brands, Jon knows firsthand how crucial content is to successful ABM programs. B2B Fusion has developed industry award-wining ABM experiences for its clients. Here are his predictions and words of wisdom about the integration of content and intent data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. By identifying new accounts and those in a sales cycle, brands can create individualized campaigns to integrate the intent data into programmatic ads or account-based management (ABM) platforms.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

AUGUST 27, 2021

While most ABM vendors didn’t start out with a foundation in predictive models, AI and machine learning have been a core part of the 6sense Account Engagement Platform since our inception. Accounts, Contacts, and Products All Matter.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Madison Logic

AUGUST 26, 2020

Changes in 2020 mean marketing teams must now support an almost entirely digital buyer’s journey, and budgets for 2021 will shift away from the traditional foundation of major event investments that often resulted in funding tradeoffs for digital journeys. Finally, maximize engagement with a multichannel digital ABM approach.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

DemandBase

DECEMBER 18, 2018

But B2B advertisers continue to drift away from cost-per-lead (CPL) as a core metric, and for good reasons: advertising is not particularly efficient for driving leads, and only 1% of leads ever turn into revenue (Forrester). Accounts visited: How many target accounts came to our website during the course of the campaign?

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

Madison Logic

OCTOBER 11, 2022

Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice. In fact, a 2020 Forrester survey finds that 77% of B2B marketers are using intent data in their ABM programs, with 11% making plans to implement it in their future ABM campaigns. .

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Directive Agency

FEBRUARY 22, 2019

Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. New Customers: Using “Search” as Buyer Intent Signal. One of the primary principles of PPC strategy is serving text ads in search engines to users with buying intent.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Leadspace

JUNE 21, 2017

However, the difference is that while the “peak of inflated expectations” for other much-hyped marketing technologies (or terminologies — take a bow ABM ) still bear some semblance to reality, AI takes it to a whole new level. They provide little to no insight on the data behind the model (hence “black box”).

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

Madison Logic

AUGUST 10, 2022

As the convergence of demand and ABM continues, marketers must connect the dots between channels. We’ve rounded up the most important takeaways for marketers as they think through their multi-channel ABM strategies for the future: . Sales and Marketing Alignment Matters . Convergence of Demand and ABM Marketing

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Leadspace

DECEMBER 15, 2020

The question now is how do B2B companies adjust their ABM strategy to accommodate the new demand? So rather than relying on a single channel to drive business, your account-based marketing must include several channels. It’s by adopting a platform that enables ABM, and is designed with omnichannel in mind. .

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Madison Logic

DECEMBER 14, 2023

Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. Marketers must now build multiple nurture paths for members of a company’s buying committee—which can include upwards of 14 people.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

6sense

DECEMBER 10, 2021

FireEye: The Next Wave of ABM . Speed and agility are critical in the cybersecurity world, and FireEye has developed innovative ways to address this challenge at scale within its award-winning ABM program. 100 million ABM program using 1.5 50% of ABM customers have adopted SaaS in one quarter. Increase sales efficiency.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Leadspace

JUNE 19, 2019

Similarly, CRMs and Marketing Automation Platforms, while still forming the bedrock of Sales and Marketing, weren’t built to solve contemporary data problems , like proliferating vendor-centric data silos. Meanwhile, all the ABM “engagement” platforms are only making the problem worse. Read the full report here.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

Inbox Insight

JANUARY 29, 2019

What’s Changed in the World of B2B Marketing in the Last 5 Years? Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). What’s more, our segmentation criteria has become a lot more sophisticated.

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

DemandMatrix

JULY 1, 2020

Moreover, according to Forrester, “only 15% of senior leaders actually use customer data consistently to inform business decisions” (“The B2B Marketers Guide to Benchmarking Customer Maturity”, Forrester, 2017). Adopt Account-Based Marketing.

Top of Funnel 52

Top of Funnel Intent Signal Forrester Segmentation 52

Leadspace

FEBRUARY 4, 2019

This is especially true in B2B, with many companies seeing seeing shifts in the way they align sales to marketing through ABM strategies; the growing importance of GDPR and the upcoming potential similar regulations in the US; and a continued focus on the digital journey in B2B.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

NetLine

DECEMBER 6, 2019

According to research conducted by Forrester , consumers study 11.4 It’s no secret to B2B marketers that creating quality content starts with informative, relevant subject matter your audience seeks. pieces of content before making a purchase decision.

Cost per Lead 59

Cost per Lead Lead Ranking Lead Generation Cost Per Thousand 59