Account Based Marketing Demand Generation DemandBase Differentiation 
Engagio
MARCH 29, 2021
Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX). So how do we deliver personalization that captures our target accounts’ attention? This information helps you understand what target accounts are researching on the web.
Engagio
DECEMBER 2, 2020
Market segmentation is the art and science of identifying smaller groups in your Target Account List based on similar characteristics. The better you get at defining audiences around your best opportunities and moving them through the account journey, the better your business outcomes.
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DemandBase
MARCH 4, 2019
Let’s talk about creativity and B2B marketing and, more specifically, creativity and Account-Based Marketing (ABM). Critics say “maybe,” but that B2B marketers lack the creative license their B2C peers enjoy. This only becomes more true with the rise of digital technology and ABM.
Funnelholic
NOVEMBER 4, 2015
Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. This is where account-based marketing comes into play.
Metadata
SEPTEMBER 8, 2020
The time is now In our industry, the most dramatically changing field is audience targeting. In the last few months, the work environment drastically changed, exposing the weaknesses of traditional IP- and cookie-based targeting. We aren’t just another marketing technology. Meanwhile, the ABM category is consolidating.
DemandBase
JUNE 25, 2020
We often see marketing teams suffer from analysis paralysis when it comes to launching their targeted B2B advertising campaigns. To be sure, the pressure is on for all marketers to show strong returns on their ad investments. Measurement : The number of accounts, users per accounts, and net new accounts you drive to the site.
PathFactory
MAY 20, 2022
The shift from lead-centric funnels /pipelines (and ensuing lead management processes) to opportunity-centric pipelines ideally, or failing this, at least account-centric, is now a mainstream idea and increasingly a reality, not just a pipedream (geddit? The ABM evangelists have evangelized parts of just this for years.
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