SalesIntel

AUGUST 11, 2021

How to Find The Best B2B Data Partner for Your Business. What Type of Data is Right for Your Company? A solid B2B communication database is at the heart of any efficient marketing and sales plan. Choosing the appropriate B2B data will have a direct impact on the efficacy of your marketing and sales approach.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Such accuracy should not be acceptable to your sales and marketing teams. How poor contact data quality impacts Sales and Marketing. Bad data shows up in a series of tangible and expensive process failures.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

SalesIntel

MAY 20, 2022

Many self-proclaimed data-driven companies try to meet this critical need, but the question is whether they are doing so appropriately. Is their focus on data collecting and analysis, or are they reacting to a trend? GTM, ABM, and Omnichannel are just fancy terms if they aren’t powered by relevant data on the backend.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52

Strategic-IC

SEPTEMBER 7, 2021

is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). This is particularly true with Account-based Marketing. And how’s the Oscar Wilde quote relevant for B2B Marketers and, in particular, ABMers?

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

DealSignal

DECEMBER 28, 2021

These CRM systems include numerous additional features and functionality that make data entry, management, and organization much easier. CRM Data Types. Generally, we can categorize all the data within a CRM database into two main types: Contact data (data on individual leads, customers, etc.) Integrations.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52