Engagio

OCTOBER 31, 2019

Automations are great for the tasks that would traditionally suck your time dry, automating ABM and giving you more time to focus on the big stuff. Keep Your Data Clean and Up-to-Date Without Going Crazy. For data hygiene reasons, you want them all to match and say the USA. Goodbye data nightmares. Glad you asked!

Account Based Marketing 48

Account Based Marketing ABM Automation Classified Ads 48

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. In fact, during a session at Marketo Nation, one marketer explained it used to take him sixteen hours to send a time-sensitive email to 10,000 contacts.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

Heinz Marketing

AUGUST 5, 2021

Today’s post is about ABM Orchestration. Account-based marketing has been a popular topic over the last few years. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. ABM really thrives from a highly-targeted, personalized approach.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

DealSignal

SEPTEMBER 27, 2021

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

SalesIntel

JUNE 16, 2023

Clearbit Clearbit focuses on data enrichment and offers the ability to instantly append over 100 data points to a company’s profile, including information about its technology stack (technographics) and employees (firmographics). It also integrates seamlessly with major CRM platforms.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. In this blog, I’ll share 20 insights from power users that you can apply to your own marketing automation practices. Data hygiene is key.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

SnapApp

MAY 31, 2018

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. If you’re using an ABM approach, this is a terrific way to grow your contacts at target accounts.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48