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Sales and Marketing Alignment: Best Practices and Tips to Drive Revenue

DealSignal

When sales and marketing alignment is in place, the results are higher-impact marketing activities, increased sales productivity, faster sales cycles, higher win rates, and rapid top-line revenue growth. According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.

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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. In this blog, I’ll share 20 insights from power users that you can apply to your own marketing automation practices. Tailor your lead nurturing by persona.