SmartBug Media

APRIL 17, 2020

That said, Sales Connect’s integration with Marketo will likely continue to improve over time, allowing you to more closely link your sales and marketing automation efforts. Account-Based Marketing. Once you’ve set up lead scores, the Account-Based Marketing add-on should be on your radar.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Varicent

DECEMBER 7, 2017

Today's conversation is with Joel Burke , Partner and Analytics Practice Lead at Outshine , about doing ABM at scale. I want to start out with a big question that many people have when it comes to ABM, and that’s how to measure and report on it. Creating target account lists is a process that is refined over time—not thrown together.

Account Based Marketing 60

Account Based Marketing ABM Enterprise Management Marketing Automation Services 60

SmartBug Media

AUGUST 16, 2023

SMB + AI: Returning Meaning to Customer Conversation What’s it about? Mary Nelson, Chief Customer Officer of Aircall , will discuss the importance of implementing advanced capabilities—such as AI, automation, and predictive analytics—for SMBs. How to Curate a Vibrant, Remote-First Culture at Scale What’s it about?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Zoominfo Advertising Agencies 52

Hubspot

SEPTEMBER 4, 2019

Every company now uses a collection of cloud-based apps to run nearly every facet of their business. And these stacks are growing, even in the SMB space. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal. Webinar production.

Marketing Automation Services 75

Marketing Automation Services Work Management Marketing Management Advertising Agencies 75

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Sometimes the segment, the cohort of accounts that’s easiest to sell is not easiest to renew or vice versa. What was your experience with that?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Sometimes the segment, the cohort of accounts that’s easiest to sell is not easiest to renew or vice versa. What was your experience with that?

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Marketing Insider Group

JANUARY 11, 2021

B2B marketing. Not your typical marketing conference.”. MozCon brings together SEOs, content marketers, digital agencies, executives, and marketers of all kinds for a unique online experience. Their carefully curated speaker lineup includes some of the most brilliant minds in digital marketing.

Conference 62

Conference Advertising Agencies Peer-to-peer B2B Marketing 62