Inbox Insight

NOVEMBER 10, 2023

With 1st party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Finally, 3rd party intent data offers scale. It’s a data goldmine waiting to be tapped into.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Converting an account is not a guarantee, even if you with efficient targeting via your ABM campaign.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Rollworks

SEPTEMBER 13, 2018

Account-based marketing (ABM) is not only changing B2B marketing strategy , but also B2B sales as a whole. When marketing and sales come together, they form what is known as account-based selling. 80% of marketers agree that ABM produces higher ROI than other marketing activities.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Buyers want to connect with brands across a range of touchpoints.

Intent Data 125

Intent Data Intent Top of Funnel Demand Generation 125

Inbox Insight

OCTOBER 19, 2020

With first-party data, the benefits include saving money through in-house data collection, full control over the data, the ability to tailor topic taxonomies, and the ability to drill down into individual buyers within an account. Third-Party Intent Data. Finally, third-party intent data offers scale.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Traditional Mass B2B Marketing Needs To Change.

Intent 67

Intent Buy Account Based Marketing Work Management 67

Inbox Insight

APRIL 23, 2019

Think about all that digital buyer intent data and micro-signals each user leaves behind – how can piecing that knowledge together help improve the performance of your B2B Content Marketing and Demand Generation activities? Here are 5 types of buyer intent data to investigate: Searching (keyword & queries).

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

NetLine

JUNE 5, 2023

Ultimately, INTENTIVE separates itself from other intent-based solutions by focusing primarily on genuine buyer-level intent data. Existing intent solutions target and report on account-level intent. Customer Behavior Observation : Identify if/when they are engaging with competitive brands.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

SalesIntel

APRIL 11, 2024

Follow up diligently but respectfully with prospects who did not respond to your initial contact, and adjust your approach based on their engagement or feedback. Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

Follow up diligently but respectfully with prospects who did not respond to your initial contact, and adjust your approach based on their engagement or feedback. Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Inbox Insight

MAY 7, 2019

This has an impact on the types of information they require at key touchpoints in their understanding, awareness and interaction with your brand. Recommended read: [Infographic] 20 B2B Insights that Shine a Light on the Modern Buyer Decision Process. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.).

Buyer Personas 90

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 90

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Account-based marketing: mutual exclusivity? Incorporate account-based marketing. Action intent.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52