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Account Based Marketing Strategies: 7 Tactics to Improve Campaign Performance

DealSignal

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. This is crucial among account based marketing best practices but is often overlooked. Let’s get started. #1

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Content + Intent Data: The Rise of First-Party Data

Content4Demand

How are B2B companies using intent data to inform the content they’re creating in terms of topics and formats? Intent helps define that granularity. Intent signals emanate from buyers’ interactions with content. For B2B marketers, this is highly prized information.

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Revenue Radar™: Finding the Right Company with Intent Scores

Leadspace

Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

This is where timing is key because it’s critical to identify when your ideal buyers are actively doing their research. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? B2B intent data is a collected set of those signals.

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Asked and Answered: Which Opportunity Scoring Model is Better & Why

Vision Edge Marketing

Pros & Cons of the Buyer Intent for Qualifying New Customer Opportunities Buyer Intent accounts for fit and focuses on analyzing and interpreting behavioral data to identify potential customers who are actively showing interest in a product or service.

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5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

SalesIntel

Utilize various data sources and tools for account-based marketing to identify and define your audience precisely. SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. So, let’s get started!