DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Thus, you will likely have multiple Buyer Personas attached to an Ideal Customer Profile.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Use Ideal Customer Profiles to define your best-fit buyers. The data behind Ideal Customer Profiles.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. With Account Based Marketing (ABM), firms no longer need to guess at marketing spend. Use Ideal Customer Profiles to define your best-fit buyers. The data behind Ideal Customer Profiles.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM Intent 40

Martech

JANUARY 5, 2022

Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems. Data hygiene is certainly important in both contexts, too. I’m going back and forth on how to represent this, for instance, on my LinkedIn profile. Similarities between B2B and B2C.

Industry CMS 99

Industry CMS B2B Data Hygiene Marketing Automation Services 99

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

ClickZ

JULY 29, 2019

Key topics he’s thinking about in the near future include: ABM: how marketers should be more fully targeting their top accounts. Analytics which is “always on the list” — but also making sure we run tests and look for leading indicators of success, versus just looking retroactively at trailing indicators. And four, analytics.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Martech

SEPTEMBER 21, 2021

Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e., Predictive analytics. capture, scoring and nurturing); Native CRM integration; and APIs or app marketplaces for faster martech system access. Mobile marketing.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Work Management Marketing Management 115