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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Scout: Surging Ad Agency Employment, Generative AI Copyright Concerns, and More

QuanticMind

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Comedian Sarah Silverman’s recent lawsuit against OpenAI and Meta—in which she alleges the companies “copied and ingested” her copyrighted work to train their AI bots—underscores the need for regulation. Welcome to Scout!

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9 best practices for AI tools in content creation

Martech

Artificial intelligence continues to take the marketing world by storm. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The use of AI is inevitable and worth investigating.

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AI Voice Cloning: Everything You Need to Know For Now

Spiralytics

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

Artificial intelligence (AI) has maximized content generation and automation for various industries with the release of AI chatbot systems like OpenAI’s ChatGPT and Google’s Bard. Due to AI's lightning-fast content generation and improvements, businesses are embracing its power.

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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

Your company may be using generative AI to analyze vast datasets, shape business strategies, streamline interactions, and provide personalized responses to customers. It also allows you to add your own data to customize it and give it the context needed to yield great results from your generative AI queries. The answer to both is yes.

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13 Display Advertising Trends You Can’t Ignore in 2024

Single Grain

While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. In this post, we’ll take a look at the top 13 display advertising trends that are commanding attention and that you might want to include in your marketing strategy.

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