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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

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Why the time is right for augmented reality (AR) in marketing

ClickZ

According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028. In turn this will empower developers and content providers to create an immersive, experiential 3D computing environment where users can interact with the people, objects and information around them.

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Mastering AI SEO Without Losing the Human Touch

Contently

The Impact of AI SEO on Content Creation HubSpot recently published a State of Artificial Intelligence report , which found that 44% of marketers foresee a positive impact on their SEO strategy, seeing effectiveness in multiple areas. One report projects that content created using AI will reach human-level sophistication by 2028-2030.

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Nicole Greene: Looking forward with AI

Martech

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. A lot of times B2B is also kind of in the publishing environment where it’s more about thought leadership. So in a B2B environment, I would think about a bit more around contextual placements.