Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports
Webbiquity
MAY 3, 2022
In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. More than three-quarters of respondents plan to spend the same (43%) or more (24%) on travel to conferences, conventions, and trade shows.
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