Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports
Webbiquity
MAY 3, 2022
In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking. Put another way, the market is expected to grow almost 20% overall by 2027. Most impactfully, the report found that success metrics are changing.
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