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Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets

Top Rank Marketing

.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data.

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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. This was particularly true for cloud vendors, so differentiation is key – and that stems from understanding your customer and looking at things through their eyes. What was more worrying was the 4.4%

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Pricing Strategies to Optimize Your Revenue Performance

Mereo

I wouldn’t be surprised, with the level of hyper-specialization new buyers are demanding, to see that number grow to 1 million by 2027.”. This approach offers: Predictable cost impacts associated with usage and growth, which are easily measured and forecasted for the buyer.