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Important PPC Statistics You Should Know (2022)

DAGMAR Marketing

Facebook ads provide the highest return on investment (ROI) among all paid advertising channels (HubSpot) Social media advertising is the second biggest market in digital ads and it is expected to grow to over $252 billion in 2026 (Hootsuite) Google (38.6 percent) and Facebook (19.9 percent) hold the largest share of total U.S. References.

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Content Marketing Debate: Humans Vs. AI

ClearVoice

It’s estimated that 90% of content will be created by AI by the year 2026. The algorithm determines what ranking factors will put content at the top of the search engine results pages (SERPs) and gauges what is published with a level of intelligence approaching that of a human.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandSage) 87% of marketers report a direct, positive impact on sales from video marketing. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. billion by 2026. billion by 2026.

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

Between now and 2026, the employment of web developers is expected to grow by 15%. Whether you’re looking to hire a web developer or become one, it’s good to know the career path offers high-demand, high-value positions. Web development is also a rapidly expanding industry. That’s much faster than most other technology careers.

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Google’s Helpful Content Update: 5 Reasons Content Marketers Should Care

nDash

Google has indicated that websites containing a large volume of thin content risk losing search engine result page (SERP) rank due to this update. This means you won’t have to wait for Google to release a new update to begin seeing a positive effect once unhelpful content is removed. CAGR by 2026.

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16 Content Marketing Tips Every Marketer Needs to Know

Outgrow

billion from 2021 to 2026. A healthy content marketing strategy focuses on keywords to drive content because the higher you rank with keywords, the better you are on SERPs. A robust content marketing strategy has the core elements of buyer personas, a strong action plan, brand positioning, value offerings, and set goals to achieve. .

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What is digital marketing? Your guide to the basics

Unbounce

It’s expected that 24% of all retail purchases will take place online by 2026. Here are some of the most common types of digital marketing: Search engine optimization (SEO) Search engine optimization (SEO) means optimizing your website to rank better on search engine results pages (SERPs ) for sites like Google, Bing, and Yahoo.