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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

You could position your ads to run alongside content like “The Top 20 Purses You Need This Spring” or “How to Accessorize With a Handbag.” billion by 2026. If you teach them how to defend themselves against unwanted ads, your brand may be seen in a more positive light. According to a recent Global Industry Analysts Inc.

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What every marketer needs to know about programmatic advertising

Martech

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). That investigation focuses on allegations the company is exploiting its position as broker and auctioneer of digital advertising.

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It’s time to teach AI about your brand

Martech

Nevertheless, Frank is bold enough to posit that custom training of AI by brands will be mainstream by 2026. Also, once one starts introducing an IT team (with time on its hands) and data scientists, one begins to think this is primarily an enterprise project. Get MarTech! In your inbox. Business email address Subscribe Processing.

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This Women’s History Month, Celebrate These Trailblazers in STEM

Salesforce Marketing Cloud

Women have been at the forefront of some of our most impactful movements, as innovators, disruptors, and global leaders positively changing the world around us. They have blazed trails across borders, generations, and industries. Their work and advancements have improved society for us all.

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Worried About Losing Employees? Better Mentoring Could Help

Salesforce Marketing Cloud

It isn’t about a leader anointing a successor and getting them ready for that position. Mentoring can provide opportunities for skill development and networking that can minimize some of these challenges as employees make their way into leadership positions or new responsibilities within an organization.”. billion by 2026.

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Signed Up for a Trailhead Account? Here Are Your Next 4 Steps

Salesforce Marketing Cloud

trillion in new business revenues worldwide by 2026. And IDC forecasts that cloud-related technologies will account for over a third—37%—of digital transformation IT spending by 2026. A 2021 study from IDC found that the Salesforce ecosystem will create 9.3 million new jobs and $1.6

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Our year as a B Corp: Looking back (and ahead)

Modern B2B

As a neurodiverse and disabled female who has come from a background of working in and with charities and social enterprises, improving our score for community is close to my heart. 97% of employees hold certifications and we’re slowly working on our diversity and how we can become more inclusive. So, what’s next?