illumin
APRIL 9, 2024
You often hear brands tout the importance of short, targeted ads. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. They are not.
Digilant
NOVEMBER 8, 2023
Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. Coined “Cable 2.0,” FAST offers nearly 2,000 FAST free, ad-supported channels to consumers. million people by 2026. Let’s dive in.
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Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. This level of transparency empowers brands to refine their campaigns and maximise their return on investment (ROI).
Digilant
MAY 11, 2023
Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. This advantage not only benefits consumers but also the brands advertising on these platforms.
Digilant
AUGUST 10, 2023
The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?
Digilant
AUGUST 10, 2023
The programmatic ad industry is rife with jargon and acronyms, but from an advertiser’s standpoint, there are just a few basics to know: Brands and agencies use a demand-side platform (DSP) to indicate which impressions they want to buy and how much they want to pay. What Does Programmatic Advertising Look Like?
CoSchedule
FEBRUARY 27, 2023
It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. Dell Blog Dell, the well-known computer hardware company, is another excellent example of a brand thinking like a publisher when it comes to its blog.
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