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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

trillion in 2025. The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. How does cybersecurity work? Why is cybersecurity important? How does cybersecurity work?

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy. There are some exciting predictions about what lies ahead for marketing in my news feeds these days.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

Lock up your data! Success or failure in account-based marketing (ABM) hinges on account prioritization. By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

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3 ways to engage B2B buyers pre-deal

Martech

Summarize the key points in a 1:1 email for direct customer outreach. This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. The answer is in providing relevant experiences, not sales pitches in disguise. Re-purpose insights for a webinar.

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3 ways to engage B2B buyers pre-deal

Martech

Summarize the key points in a 1:1 email for direct customer outreach. This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. The answer is in providing relevant experiences, not sales pitches in disguise. Re-purpose insights for a webinar.

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Winning B2B deals: 3 tips to engage early buyers

Martech

Summarize the key points in a 1:1 email for direct customer outreach. This effort is a partnership that marketing and sales must be in lock step on. Most B2B deals are won or lost before sales teams even know they exist. The answer is in providing relevant experiences, not sales pitches in disguise. Re-purpose insights for a webinar.

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