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Capture the future’s biggest competitive advantage for yourself

Biznology

Here’s a quick list of the key transitions in the new Media 2025 paradigm: From competing in Google’s, Facebook’s, and ad tech’s markets to changing the paradigm to an uncontested business and model. Lesson for leaders. Becoming the biggest leader is hard. The top competitors usually defeat all companies. Why do most fail?

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Switch the user interface to accelerate growth and leadership

Biznology

People will have the power to replace all or parts of their advertising, content, and consumption with what they want. They can improve their lives and guide a digital economy in new ways that benefit them. Everyone wants to control everything. People will make this their life and their economy. The user interface will control the world.

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What is Cybersecurity? Your Guide to Digital Defense

Salesforce Marketing Cloud

trillion in 2025. The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. How does cybersecurity work? Why is cybersecurity important? How does cybersecurity work?

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. It’s no longer realistic to lay out a locked-in, year-long strategy. There are some exciting predictions about what lies ahead for marketing in my news feeds these days.

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Accountable Culture and the Future of Work

Biznology

“A company’s culture needs to be adaptable…Attempts to lock in a certain type of culture over the long term at best will fail; at worst, they will hinder the organization’s competitiveness and sustainability. ” HBR – Denise Lee Yohn. As always, happy reading and listening! Company Culture Is Everyone’s Responsibility.

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The times, they are a-changin’. Email can help.

Liveintent

” If anything, this new focus on first-party data is a blessing in disguise, giving publishers the push to take control of their own data and stop relying on data locked behind walled gardens. .” He didn’t actually say that (and forgive us for butchering that classic song). There’s tremendous opportunity for growth.

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Study: Half of Marketing Jobs Will Be Replaced by Machine Intelligence

Customer Experience Matrix

Brian Arthur as estimating that machines could replace 100 million jobs globally by 2025. (As Riesterer’s own talk followed exactly that template, a bit of consistency I always admire. This in turn got me thinking about my presentation on machine learning systems at the MarTech conference in March.

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