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3 ways to engage B2B buyers pre-deal

Martech

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Summarize the key points in a 1:1 email for direct customer outreach. This effort is a partnership that marketing and sales must be in lock step on. Record a 30-second highlight video. What’s in it for them?

B2B 114
article thumbnail

3 ways to engage B2B buyers pre-deal

Martech

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Summarize the key points in a 1:1 email for direct customer outreach. This effort is a partnership that marketing and sales must be in lock step on. Record a 30-second highlight video. What’s in it for them?

B2B 112
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Winning B2B deals: 3 tips to engage early buyers

Martech

Don’t feel pressured to produce hundreds of white papers or need a budget to pump out first-party data every month. Summarize the key points in a 1:1 email for direct customer outreach. This effort is a partnership that marketing and sales must be in lock step on. Record a 30-second highlight video. What’s in it for them?

Tips 99