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Pandemic challenges intensify need for customer data platforms

Martech

It hasn’t released any more recent forecasts. billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. billion in 2020. Meanwhile, ResearchandMarkets predicts the industry will grow to $10.3

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Connected consumption is the new customer experience (CX)

Biznology

Marketing’s role changes as much as the business when customer interactions spread to every touchpoint in the connected consumption life cycle, with constantly great customer experiences required. Turn the high-value touchpoints into a requirements and design spec. Today’s silos will be replaced by integrated ecosystems.

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Suffice to say, for long and complex customer journeys with many different touchpoints, these partial solutions do not remotely do justice to the impact of marketing on revenue. . You should also be able to define multiple programs, channels, touchpoints, etc. Accurate revenue attribution is essential to marketing-powered growth.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. For example, Amazon uses AI to analyze customer touchpoints to promote personalized product recommendations to customers and enhance their shopping experience. AI delivers super-accurate sales forecasting.

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The Power of AI in Sales & 5 Ways You Can Use It

Hubspot

Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. For more than half of salespeople, forecasts are considered the most important data insight they glean from their sales analytics tool. Improve pipeline management and forecasting. Scenario forecasting.

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Three reasons why enterprise CDP adoption lags

ClickZ

It connects the dots between interactions and touchpoints and enables brands to deliver relevant experiences no matter the channel. In fact, according to a recent report , the CDP market size is forecasted to grow from $2.4 billion by 2025. Consequently, access to a unified customer profile is unachievable.

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Modernizing Business with RevOps Teams & Revenue Operations Platforms

Envy

This allows them to devise smarter strategies to boost customer engagement, conversion and retention, and to provide a more holistic and seamless service across all customer-facing touchpoints. Let us share more wisdom with you - talk to us today. Measurement: Data prep for analysis, report ops, dashboard design and implementation.